June 17, 2024

UNITED STATES: Elon Musk, the CEO of X (previously generally known as Twitter), introduced on Friday the approaching launch of two distinct tiers of premium subscriptions.

Musk, who assumed management of the platform in October 2022, is taking vital steps to bolster income streams after a tumultuous interval marked by layoffs and the dissolution of content material moderation groups.

– Commercial –

The primary tier provides customers a lower-cost subscription with entry to all options however retains advert shows. The second, pricier choice offers an ad-free expertise for subscribers. 

Whereas particular particulars concerning the subscription plans weren’t divulged, a latest check case in New Zealand and the Philippines imposed restrictions on non-subscribers, limiting them to “read-only” actions akin to viewing posts, watching movies, and following accounts.

– Commercial –

This initiative, dubbed the “Not a Bot” subscription mannequin, goals to fight spam, manipulation, and bot exercise on the platform. Musk acknowledges that the platform’s income has suffered, attributing this to stress from activists on advertisers.

Much like different main tech platforms, akin to YouTube and Netflix, X is exploring a hybrid method, providing each ad-supported and subscription-based fashions.

– Commercial –

Whereas YouTube shares a portion of its subscription income with content material creators, it stays undisclosed whether or not content material creators on X can be compensated within the ad-free subscription fashions.

Musk beforehand launched the blue test subscription service at $8 per thirty days, together with discounted promoting charges for corporations. Nonetheless, criticisms over lax content material moderation led to advertisers turning into apprehensive about their adverts showing alongside inappropriate content material.

Latest scrutiny of X by the European Fee underscores the challenges confronted by the platform. The investigation goals to evaluate its compliance with new tech laws regarding unlawful and dangerous content material, significantly within the wake of disinformation surrounding Hamas’ assault on Israel.

With these new premium subscriptions, X is poised to chart a recent course within the realm of social media, providing customers larger customization and advertisers a extra managed atmosphere for his or her content material. The success of this endeavour might very nicely form the way forward for on-line interplay.

Additionally Learn: EU Points Warning to Elon Musk Following Excessive Disinformation Charges on Twitter