November 29, 2023

UNITED STATES: Google has just lately declared the discontinuation of its extensively identified Pixel Cross subscription service. Pixel Cross, which bundled a Pixel telephone with premium facilities like YouTube Premium, Google Play Cross, and YouTube Music Premium, will now not be accessible for brand new purchases or renewals beginning August 29, 2023.

The announcement was made through Google’s help web page, the place the corporate acknowledged, “We proceed to guage affords primarily based on buyer suggestions and supply other ways for them to entry the most effective of Google.” This transfer appears to be a part of Google’s ongoing efforts to reshape its product choices in response to person preferences and market dynamics.

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For present subscribers, Google will honor the two-year time period from the date of subscription, permitting them to proceed their Pixel Cross advantages till the top of the time period. 

Nevertheless, as soon as this time period concludes, subscribers will now not have the choice to improve to a brand new telephone beneath the Pixel Cross program. The termination of Pixel Cross may also mark the conclusion of Google’s Most well-liked Care service contract and gadget safety protection.

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The Pixel Cross service was introduced in two plans, priced at $45 and $55 per thirty days, respectively. Each plans included not solely the Pixel telephone but in addition a considerable suite of perks like 200GB of Google One cloud storage and the Google Play Cross, granting customers entry to quite a lot of video games and apps with none advertisements or in-app purchases.

As a part of this subscription bundle, Google aimed to supply customers a seamless and complete Google ecosystem expertise. Nevertheless, with the service’s discontinuation, it seems that Google will now be specializing in different approaches to cater to person wants and preferences.

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Regardless of the closure of Pixel Cross, Google reassured present subscribers that help will proceed to be accessible till their particular person subscription phrases expire. Because the tech large continues to refine its choices, customers can count on new alternatives and choices to interact with the corporate’s suite of services.

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